Unique Designs That Speak About You

Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.

Project Analysis

The first step was conducting research with the client.

The client was based in Pittsburgh, USA. In this region, there were no competitors in her
niche, and the service itself was focused on art therapy in professional fields with a high level of stress.

The main markets the client targeted were: law, finance, and healthcare. At this stage, we identified key segments and determined which sections were necessary on the website.

The client wanted to convey the mood and emotion to potential clients, using associations with the legal field and incorporating some art style.

Website Structure
The second stage is website design: structure, content, and a ready prototype.

Initially, we developed the structure for the first and second levels and determined which pages we would have and their purposes.

Website Implementation

The design layout was a straightforward process as the client approved everything at once and was satisfied with the final layout.

Next, we transferred the layout to Tilda and implemented the responsive version and technical configurations. By the way, the domain was registered with a lesser-known registrar, which required a couple of days to resolve the issue of connecting it to the platform.


For typography and color palette, we followed the client's preferences. We used a basic serif font along with a Helvetica-like typeface. The color palette was chosen based on industry analysis and indirect competitors.

Project Analysis:

The first stage involved conducting research on the industry and business.

We identified direct competitors in Krasnoyarsk, analyzed their unique selling propositions (USPs), and positioning. This is necessary to align ourselves and capture the attention of the target audience.

During the audience analysis stage, we identified four main segments and identified the target segments on which we will focus our USPs and service presentations.

Researching the product, marketing, business, competitors, and audience took a total of over 10 hours, allowing us to differentiate our client in the market and in the Krasnoyarsk region.

Client's desire was to showcase the level of their work and feature premium-class cars on the website.

One of their recent projects included the Porsche Taycan, which became the focal point in our Zonal Solutions section.

Website Structure:

The second stage involved website design: structure, content, and a ready prototype.

We started by developing the structure for the first and second levels, determining the pages and their respective purposes.

In total, we created 15+ pages, with a finalized graphical prototype featuring the final text, ready for design.

Website Implementation

We have completed 70% of the work, but there are still crucial stages remaining: website design and development.

The design layout was approved on the first try. The majority of the time was spent searching for images of cars from various brands. The client was pleased with the outcome, and we transferred everything to Tilda.

The previous website lacked uniqueness, so we added a video background, employed the Helvetica font, used the company's signature color, and added a touch of minimalism.

For the mobile version, we adapted elements and ensured optimal user experience on mobile devices. We integrated an online chat and payment system into the website.

Client’s Drawback:

"I would like to leave a review and express my gratitude to Art.e.Fact.

We approached them with a request to create a website to showcase our company, one that would reflect our values and be of a high standard.

From the very beginning of our communication, we were impressed by their competence and genuine interest in the final result. They presented and implemented numerous ideas and suggestions. To date, we have already completed three full-fledged websites for different projects. The level of execution is always top-notch, and even our clients often praise the quality and style. Such positive feedback is always pleasing.

Finding a good specialist in this field is not easy, but we highly recommend Art.e.Fact for their responsiveness and expertise! We wish them even more exciting projects and satisfied clients.

Art.e.Fact, it is always a pleasure to collaborate with you. You are the best!"

Dmitry Vandakurov